The photo booth business is being seen by many as a possibly lucrative business. This is because quite a number of people are looking to rent a photo booth for various reasons in order to make their event or function even more special. As such, you might be thinking of joining the photo booth business. Before you jump into the bandwagon however, there are a number of things you need to be aware of. You need to pay close attention to things such as the type of photo booths you will be operating, the equipment you will be using and how much you should reasonably charge if you wish to retain customers.
Let’s break down some of the things you need to consider for successfully starting a photo booth business:
Type of photo booth
As you check out the different types of photo booths, pay close attention to the material used, how easy or difficult it is to set up, storage space and the size. All these will have a huge impact on the price you can comfortably charge for them.
Finding the right software will break or make your photo booth business. Depending on the monitor or screen you will be using on your photo booth, you will need to find the most appropriate software. The right software helps ensure a seamless camera to printer photo transition. In the photo booth business, speed and reliability of the printer plays a huge role on how your customers will recommend or re-use your services.
Photo props and backdrops
In order to add a touch of uniqueness to the photo being taken, props and backdrops come in handy. Different events may call for different props or backdrops to be used. As such, you might need to look into the cost of having and maintaining said props or backdrops.
Setting the most appropriate price for a photo booth rental in Toronto may not be an easy task but it needs to be done. You need to be able to make a profit while at the same time not scaring off potential clients with the price you set. As you try to set the price, research on market prices and then factor in the cost to supply or transport the booth and equipment. An hourly rate should be a good start up for helping you turn a profit as you cover the equipment expenditure.
Now that you know the kind of booth you will be investing in, the type of equipment or software you will be purchasing and the amount of money you will be charging, it is now time to advertise or market your services. You can advertise your services through a number of outlets such as newspapers, social media and through word-of-mouth. Having the right marketing in place should help you find the right volume of clients your business needs to prosper.
The above are the basic considerations you should take if you wish to run a successful photo booth business.
As a small business, it’s very important to have SEO done on your website to help you take your business to the next level as quick as possible. If you’re a local business, one of the biggest ranking factors is ensuring Google is well aware of where you business is located. However, doing this, along with the overall process of local SEO can be quite complex. So below, you’ll find some tips which are highly recommended by this SEO Toronto company. If you follow these steps, they can help your business prosper and move to the next level online.
Set Up A Google My Business Page
The very first step to local SEO is setting up a business page with Google. Once you have it setup, you should optimize it by adding relevant content, links, and pictures related to your business on the page. During the setup process for your business page, you’ll have a progress bar as shown in the picture below which will show you how complete your profile is. Ideally, you want your profile to be 100% complete before moving on to the next step.
Create Accurate Business Citations
Business citations are simply business listings across the web which contain the NAP (Name, Address, Phone) for your business. It’s extreamly important that these are very precise across the web. For example, if you’re going to list your business as being at “123 Something Street”, ensure that you use that exact format across the web. Inconsistencies such as having listings such as “123 Something ST” or “123 Something Str” won’t have as much as an impact in comparison to consistent listings across the web. Some great sites to build local citations on are Yelp, YellowPages, HomeStars and more.
A business that gets plenty of reviews is not only going to appear to be much more relevant to potential clients searching for you on the web, but to Google as well. As a new business, try to get as many real reviews for your business. Go out there and ask existent clients, friends, and family members to say a few nice words about your business on your Google Business page. Also, having 5 orange stars under you business’s name in Google will definitely attract more attention than if it didn’t.
This is perhaps the hardest part of all. However, it’s definitely worth it. Reach out to organizations in your area such as the local Chamber of Commerce or Board of Trade. Many of these local organizations will have a membership fee, but they will also provide a link to your site on theirs. This shows Google that your site is not only locally relevant but also associated with highly trusted organizations. This is adds trust to your overall website.
Last but not least, you need to ensure that you properly optimize your website to appear in the local searches. Make sure that contact information is clearly visible on your website and ensure that it’s all consistent and listed correctly as stated in step 2. Also, it’s a good idea to try to include some of the local keywords you’re trying to rank for in your headers and title tags for your webpage.
Hopefully you find this tips helpful. They won’t take you very long to implement and if you follow each one, you are sure to see improvements in your search rankings over the next few weeks.
Burst for Prosperity Stories – Building Financial Assets Study
“…we are taking an in-depth look at the role that the financial capabilities of both service providers and their clients play in long-term asset development.”
Financial Assets are the building blocks of economic security. In order to build assets, it is crucial to possess the knowledge and skills to make healthy financial choices. Numerous studies have revealed the critical importance of financial assets for long-term economic security. However, a gap in social science research persists. We still know very little about what most effectively helps people assemble those critical “building blocks” in order to move out of poverty permanently.
Burst for Prosperity’s Building Financial Assets Study seeks to address this critical knowledge gap and develop a proven practice tool for social service agencies to help their clients build financial assets. To do this we are taking an in-depth look at the role that the financial capabilities of both services providers and their clients play in long-term asset development.
Early results from our study indicate the presence of system-wide barriers to the integration of financial empowerment strategies in service delivery systems.
In the first phase of the study, Burst for Prosperity conducted a baseline assessment of 300 social service providers in Washington regarding their financial literacy and capabilities as well as their feelings about their ability to provide financial counseling to their clients. The findings point to significant barriers to asset development related to the financial capabilities of service providers.
While service providers reported high self-perceptions of their financial capabilities, they have similar to lower levels of financial knowledge pertaining to credit, savings, debt literacy and other financial matters than the general population.The baseline investigation found that:
• Nearly 1 in 3 service providers don’t use a personal budget or track their expenses
• 1 in 4 providers don’t have emergency funds, long term savings goals and do not save and invest regularly.
• 2 in 5 do not feel equipped to provide financial counseling nor do they know where to refer clients for additional help.
Other barriers relate to agency systems, policy and operations. For more information about the study, read the Building Financial Asset Study Fact Sheet.