This is a guest article written by Jason from Plumber SEO Guru. They specialize in providing customized SEO services specifically for plumbers around the world. For more information about their business and what they do, check out their site at PlumberSEOGuru.com.
Marketing your business goes beyond creating interesting listings on Craigslist. It touches on finding the right clients and marketing to them. A look at some of the ways to successfully market your business online.
Find your target audience
With any business, you can still narrow down to a niche that taps into a target market. Once you find that market, you can then develop marketing strategies that speak to them. The worst you can do is to try and make your marketing campaign cover everyone. You will soon get overwhelmed and your potential clients will either be left confused or disgusted. Therefore, you need to research and find a target market for your business. Having a clear understanding of your customer can help you come up with great marketing strategies that benefit both you and your potential client base.
Create a blog
Rich content over the internet keeps many users coming back for more.
By creating a blog, you provide potential clients with a place to begin dialog, share ideas and find useful information. A blog is also a great place to provide users with tips and advice, key company updates, local market news and highlight lease transactions among others. By creating rich, engaging content, you are able to demonstrate your knowledge in the field thereby positioning yourself as an authority.
As you go about populating your blog with content, you need to bear in mind the following:
- Come up with attention-grabbing titles
- Include good quality photos
- Limit the content to your target audience’s needs and interests
- Where need be include infographics, graphs and videos
Write interesting descriptions
You need to come up with great ways to showcase your products online. Go for descriptions that capture the buyer’s emotions and work through creating an interesting picture that sells the story of the product your selling.
Create captivating videos
Besides creating a blog and filing it with words and images, you can also make use of captivating videos to catch potential clients’ attention. Go for insightful or funny clips to deliver your message across. Interesting videos tend to get shared thus increasing your business’ exposure.
Come up with a marketing plan and keep tabs on it
Once you know who your target audient is, you are able to come up with the most ideal marketing strategy. You might need to try a few marketing strategies before finding one that works best for your business. Whether you choose to go with direct email, newsletters or website content, you need to keep tabs on your chosen strategy to find out whether or not it is working.
In order to find out if a strategy is successful or not, you need to look into things such as:
- The website traffic-whether or not it increased
- Whether or not more people are sharing and taking about your brand or company on social media
- Whether or not there is a noticeable increase in the number of homes you close